adam
INDEPENDENT DEVELOPER
TORONTO, CANADA
FRONTEND · MOTION · HEADLESS CMS

I partner with agencies and creative teams to build expressive websites, drawing on over 10 years of development experience.

INDEPENDENT DEVELOPER
AVAILABLE FOR COLLABORATION
Selected work
Selected work / 01Agency / EdelmanVisit website 
01 — Senior Frontend Developer

General
Fusion.

Immersive by design.

GENERAL FUSION / THE MACHINEPLAY TO EXPLORE

A silent excerpt from the General Fusion technology experience. The rendered machine pulls apart to show its internal structure. On desktop with motion enabled, scrolling advances and reverses the excerpt. Use Play excerpt to watch it independently.

MY CONTRIBUTION

Brought in to develop the site’s most technically demanding interactive experience, I translated creative direction into responsive, scroll-driven animation. The result integrates seamlessly into the broader website and content management system, bringing the design vision to life through motion and interaction.

FOCUS

GSAP / Responsive animation / Interactive storytelling

NEXT / No Fixed Address.
Selected work / 02Agency / No Fixed AddressVisit website 
02 — Technical Lead Developer

No Fixed
Address.

Creative frontend. Complete ownership.

NFA
No Fixed Address / Brand artwork
MY CONTRIBUTION

Led the technical architecture, development, and launch of a highly branded website, translating a bold visual identity into an engaging, interactive experience. The build combines extensive GSAP animation with a modular Contentful implementation, giving the team flexibility to manage and evolve the site without compromising the original design.

FOCUS

GSAP / Contentful / Modular architecture

NEXT / See the Eye.
Selected work / 03Agency / EdelmanVisit website 
03 — Frontend Developer, Animation & Performance

See
the Eye.

A smoother experience.

The See the Eye device with its housing and optical components separated
THE HUMAN VISUAL SYSTEMPLAY TO EXPLORE
MY CONTRIBUTION

Joined an existing build to refine and expand the interactive experience. Significantly improved animation smoothness and loading performance while developing new animations and sections that integrated seamlessly with the existing site.

FOCUS

Animation optimization / Performance / Additional development

NEXT / Mischief.
Selected work / 04Agency / No Fixed AddressVisit website 
04 — Co-developer

Mischief.

Personality in every interaction.

Mischief
MISCHIEF / ORIGINAL WEBSITE ARTWORKPLAY TO EXPLORE

A silent excerpt from Mischief’s original infinite-zoom animation. The camera travels through vivid cosmic artwork and reveals a cat. Desktop scrolling advances and reverses the clip; Play zoom provides independent playback.

MY CONTRIBUTION

Collaborated with the development team to build and optimize multiple pages and animations, translating expressive creative direction into a responsive, high-performance website. Focused on precise implementation and fluid interactions that preserved the personality of the original design.

FOCUS

Creative development / Responsive implementation / Animation

NEXT / Polar Bears International.
Selected work / 05Agency / No Fixed AddressVisit website 
05 — Headless CMS Development

Polar Bears
International.

Built for a world of content.

A polar bear mother resting with her cubs in the snow A photograph by Daniel J. Cox / Natural Exposures. Scroll to pull back from the mother’s face and reveal the two cubs beside her.
POLAR BEARS INTERNATIONALA FAMILY IN FOCUS
PHOTO: DANIEL J. COX / NATURAL EXPOSURES
MY CONTRIBUTION

Developed a large-scale website using Nuxt and Contentful, creating reusable components, structured content relationships, and flexible publishing tools. The implementation supports an extensive content library while making it easier to manage, organize, and publish content across the site.

FOCUS

Nuxt / Contentful / Content architecture

NEXT / About Adam
ABOUT

A partner in design,
an expert in development.

I’m Adam Kendal, a Toronto-based web developer. For over a decade, I’ve worked with agencies and design teams to translate design concepts into fully realized websites, with particular attention to motion, responsive behaviour, and the details that define the finished experience.

I bring an understanding of design intent and the technical expertise to carry it through every stage of development. From frontend architecture and performance to the content management systems behind the scenes, I consider how a website works for both the people using it and the teams managing it.

I work independently or alongside established teams, leading development from architecture through launch or contributing specialized expertise where it’s needed. The goal is always the same: to build something that works as well in practice as it does in principle.

GSAP & MotionVue / NuxtReactHeadless CMS